renhaoseo.com/case-studies/
SEO Case Studies: Four Documented Results, What Each Took, and How to Tell Whether a Result Would Transfer to Your Market
We publish four case studies, not forty, because four is what we can document end to end: starting point, what was done, how long it took and a figure taken from the client’s own analytics, CRM or store data. This page summarises them, shows which one to read for your situation, and gives you the checklist we would use to read any agency’s case studies, including ours.
Key facts about these case studies
| Question | Answer |
|---|---|
| How many | Four, one per sector: B2B SaaS, regulated financial services, online retail and jewellery retail; new cases are added only when the client approves the figures and the method can be shown |
| Where the figures come from | Read access to the systems each client already uses for reporting, stated as the month before kick-off against a named month of the engagement, signed off by the client before publication; data is available on request under the same NDA terms |
| What is withheld | Client names and identifying details, under NDA; the sector, starting point, work and timeline are described in full |
| What was done | The same audit-first process described on every service page: technical fixes, then content built on a keyword map, then links from vetted publications, reported monthly in enquiries and sales |
| What they are not | Proof that your site will see the same number; each case page explains the conditions behind the figure so you can compare them with yours |
| How to use them | Read the case closest to your situation first (the table below), then ask for the free audit, which replaces the case figures with a baseline from your own site and market |
| What we do not publish | Testimonials with no data behind them, ranking screenshots without conversions, or results from engagements the client has not approved |
| How we decide | Data-driven: every recommendation starts from your Search Console, analytics and competitor data, and every month is reported in enquiries and sales in each market’s currency, not rankings alone |
| Reviewed | 26 October 2026 by Ren Hao, Founder & Lead SEO Strategist, who led the four engagements; figures re-checked against the client-approved data |
Which case to read first
Match your situation to the case with the most similar starting point; the headline figure matters less than whether the conditions behind it resemble yours.
| Your situation | Read first | Why this case | What the free audit shows |
|---|---|---|---|
| A software product whose commercial pages sit on page two and whose pipeline depends on paid search | SaaS: 320% organic growth | Same ceiling: technical issues capped the site, high-intent theme pages did not exist and authority was thin; the fix order is the one you would follow | Feature and comparison demand for your product and the structure gaps holding it back |
| A regulated financial product that cannot publish freely | Fintech: page one in six months | Every page passed compliance review before publication; the case shows what is achievable inside those limits | Which terms you can compete for within your regulator’s wording |
| An online store paying more for each customer every quarter | Retail: 40% lower acquisition cost | Organic revenue share rose from 14% to 41% over ten months as category architecture and buying guides took over from paid; the headline figure is blended acquisition cost, not traffic | Catalogue indexation, duplication and the gap to marketplaces in your market |
| A retailer with a store and an online catalogue that needs sales within a quarter | Jewellery: 6× organic sales in three months | A three-month engagement in a competitive category starting from an 8% organic revenue share; the case explains why the short timeline was possible here and would not be everywhere | Whether your catalogue and competition allow a short engagement or need a longer one |
| You are comparing agencies and every one of them has case studies | Agency comparison guides | The checklist on this page tells you what to ask about any case, including ours | A baseline from your own site, which no case study can give you |
| You sell in a market other than the one a case came from | International SEO | The method transfers; the demand, competitors and rules do not, which is why each market page prices the same engagement locally | Demand and competition for your category in your country |
The four case studies
Each case page gives the starting point, the work month by month, the timeline and the verified figure, with the conditions that made it possible.
Starting point, work and verified result, side by side
The only table on this page that lists every case side by side. Compare the starting points with yours before you compare the figures.
| Case | Starting point | What was done | Verified result |
|---|---|---|---|
| B2B SaaS platform (8 months) | Core commercial terms on page two; paid search the main pipeline channel; technical issues capping the site | Technical foundation first, high-intent theme content, authority building aimed at converting pages, pipeline reporting | Organic sessions 4,200 → 17,600 per month (+320%); page-one keywords 18 → 210; demo requests 9 → 58 per month |
| Regulated financial services brand (6 months) | YMYL category with compliance review on every page; weak authority; six page-one keywords | Compliance-reviewed content, E-E-A-T signals, authority building through vetted publications | Page one for high-intent terms; page-one keywords 6 → 73; organic enquiries 12 → 61 per month (5×); organic clicks 1,900 → 8,400 |
| Online retailer (10 months) | Rising paid acquisition cost; organic share of revenue 14% | Category architecture, technical fixes, buying-guide content | Organic sessions 22,000 → 78,000 (3.5×); organic revenue share 14% → 41%; blended acquisition cost −40% |
| Jewellery retailer, online and in-store (3 months) | Competitive category; organic share of revenue 8% | Category and product SEO, local SEO for the store, content | Organic sales 6×; organic traffic +180%; organic revenue share 8% → 34% |
How to read any agency’s case studies, including ours
Case studies are sales material, so read them with a checklist. These are the questions we would put to any case, and how the four on this page answer them.
| What to check | These four cases | What to be wary of elsewhere |
|---|---|---|
| Where the figure comes from | Client analytics, Search Console, CRM or store data, approved by the client; available on request under NDA | Screenshots with no source, or “traffic” with no conversions |
| What the starting point was | Stated on every case page; a 6× figure from a low base is labelled as such | Percentages with no base, which make a small change look large |
| What the timeline was | 3 to 10 months, stated per case, with the work month by month | Results with no timeframe, or a short timeframe presented as typical |
| What was actually done | Technical, content and link work listed per case, with the method the same as on our service pages | A result credited to one tactic, or no description of the work at all |
| Whether the conditions transfer | Each page states the conditions that made the figure possible and where they would not apply | The implication that the same number is available to any business in any market |
| Why the client is anonymous | NDA; sector and starting point are described in full | Anonymity used to avoid describing anything verifiable |
What every case page documents
- ✓The starting pointTraffic, rankings and conversions at kick-off, so the figure has a base.
- ✓The work, month by monthTechnical fixes, content built and links placed, in the order they shipped.
- ✓The timelineHow long the figure took and what happened in the months when little visibly changed.
- ✓The verified figure and its sourceWhich data set it comes from and who approved it.
- ✓The conditionsWhat about the sector, catalogue or competition made the result possible, and where it would not transfer.
- ✓The engagement behind itWhich service the client bought and roughly what it cost in that market’s currency.
- ✓What we would do differentlyThe honest note at the end of each case about what took longer than planned.
What the engagements behind these cases cost, by market
The four cases were managed SEO engagements, in some cases with a sector programme or a short link campaign added. The same engagement is priced in each market’s currency; the table shows where it starts, and the SEO pricing guides carry the market ranges.
| Market | Managed SEO engagement starts at | Typical market range | Reporting currency |
|---|---|---|---|
| Australia | AUD $3,000 per month | AUD $1,500–$5,000 per month | AUD |
| Canada | CA$3,000 per month | CA$1,500–CA$5,000 per month | CAD |
| India | ₹1,90,000 per month | ₹25,000–₹1,00,000 per month | INR |
| Malaysia | RM 5,000 per month | RM 5,000–RM 9,000 per month | MYR |
| Singapore | SGD $3,000 per month | SGD $1,500–$5,000 per month | SGD |
| United Arab Emirates | AED 5,000 per month | AED 3,000–AED 15,000 per month | AED |
| United Kingdom | £2,000 per month | £1,500–£5,000 per month | GBP |
| United States | US$3,000 per month | $1,500–$5,000 per month | USD |
All four engagements ran month to month, and each started with the free summary audit. A result like these depends on the starting point and competition in your market more than on the fee; the free audit tells you which case is the realistic comparison.
How to go from reading a case to your own baseline
- 1Read the case closest to your situationUse the first table. Compare the starting point with yours, not the headline figure, and note the conditions the case page says made the result possible.
- 2Free summary audit (3 working days)Send your website and the countries you sell in. We check technical health, content and authority against three competitors in each market’s search results and recommend the service and market order that fit, with a written scope in your currency.
- 3Get a scope with milestones (week 1)The audit comes with the service that fits, a 90-day plan with milestones and a written scope in your currency, so you can compare it with what the case page describes.
- 4Report monthly in enquiries and salesIf you go ahead, every month is reported in the same terms the cases use: enquiries, demos, orders or applications by landing page, beside rankings and traffic.
Want to know which of these four your business could realistically repeat?
Send us your website and the countries you sell in. The free summary audit compares your starting point with the cases and tells you what the first ninety days would look like, in your currency, in 3 working days.
The four headline figures
One figure per case, each from the client’s analytics, CRM or store data and approved by the client; the case pages explain the base, the timeline and the conditions behind every number.
- 320%Organic traffic growth — B2B SaaS platform, 8 months
- 5×Organic enquiries — regulated financial services brand, 6 months
- −40%Customer acquisition cost — retail brand, 10 months
- 6×Organic sales — jewellery retailer, 3 months
How we document and verify results
- ✓Client approval before publicationEvery figure and description is approved by the client; nothing is published from an engagement the client has not signed off.
- ✓Source data statedEach figure names its data set: analytics, Search Console, CRM or store exports; the data is available to prospective clients on request under the same NDA terms.
- ✓Conversions, not just trafficTraffic figures are shown alongside the enquiries, trials, orders or applications they produced, because traffic alone is not the result.
- ✓Base and timeline statedPercentages come with the starting number and the months taken, so a result from a low base is labelled as one.
- ✓Conditions and limitsEach case page says what made the result possible and where it would not transfer, including differences between markets.
- ✓The same method as the service pagesWhat was done in each case is the process described on every service page, so you can check the case against what you would be buying.
“Ren Hao SEO turned organic search into our biggest pipeline source. We finally have a channel that compounds.”
“The transparency is unlike any agency we’ve worked with. We always know what’s happening and why.”
Frequently asked questions
Why only four case studies?
Because four is what we can document end to end with client-approved figures, the starting point, the work and the timeline. We add a case when a client approves the data and the method can be shown; we do not publish testimonials without data or results the client has not signed off.
Are the figures verified?
Each figure comes from the client’s analytics, Search Console, CRM or store data and was approved by the client before publication. The source is named on each case page and the data is available to prospective clients on request under the same NDA terms that keep the client anonymous.
Would I get the same result?
Not necessarily, and no honest agency can promise that. The figure depends on the starting point, the competition in your market and the sector; each case page states the conditions that made the result possible. The free audit compares your starting point with the cases and gives you a realistic first ninety days.
Do these results transfer to my country?
The method transfers, because it is the same audit-first process in every market. The demand, competitors, language and rules do not, which is why each market page prices the same engagement in its own currency and the free audit is run against competitors in your country’s results.
Why are the clients anonymous?
Each client signed an NDA covering their name and identifying details. The sector, starting point, work and timeline are described in full, and the figures were approved by the client, so anonymity does not hide anything you need to evaluate the case.
How much did these engagements cost?
Each was a managed SEO engagement, in some cases with a sector programme or a short link campaign added, priced in the client’s market currency. The same engagement starts at RM 5,000 in Malaysia, SGD $3,000 in Singapore, AED 5,000 in the UAE, ₹1,90,000 in India, £2,000 in the UK and about US$3,000 or its equivalent in Australia, Canada and the United States, each per month and month to month.
How should I read another agency’s case studies?
Use the checklist on this page: where the figure comes from, what the starting point was, how long it took, what was actually done, whether the conditions transfer, and why the client is anonymous. A case that cannot answer those is marketing, not evidence.
About this page
Written by the Ren Hao SEO team and reviewed by Ren Hao, Founder & Lead SEO Strategist (LinkedIn). Ren Hao SEO is a data-driven international SEO agency headquartered in Johor Bahru, Malaysia, serving eight country markets online (company LinkedIn). This page is the international index of our case studies; each case page is published in all eight markets with the engagement priced in that market’s currency. Prices come from our current rate card and each market’s SEO pricing guide; case results are documented on the linked case pages. Drafting is assisted by AI tools and every page is edited and fact-checked by our team before publication; see how we create our content. Comparisons and agency-selection guides are in compare and guides.
Find out which of these four results your business could realistically repeat, and what the first ninety days would look like in your market and currency.