Faceted navigation can multiply a catalog into millions of crawlable URLs. A parameter decision tree for choosing between canonicals, crawl blocking and deliberate indexation on large ecommerce sites.
AI shopping agents research, compare, and buy on users’ behalf. What agentic commerce means for ecommerce SEO: product feeds, schema, machine-readable trust, and checkout.
Week-by-week anatomy of a jewellery SEO engagement: 6x organic sales and +180% traffic in 3 months — the structural repairs, collection strategy, spelling experiment and honest preconditions.
Why organic search lowers eCommerce CAC as paid ad costs rise — the data on SEO vs paid.
How to optimise eCommerce product pages for both rankings and conversion — the data and playbook.
How eCommerce stores grow organic search across markets and languages — the strategy and pitfalls.
Why category pages are eCommerce’s highest-leverage SEO and conversion asset — the data and playbook.
How eCommerce stores earn visibility when shoppers research and buy via AI — the data and playbook.
