White Label SEO USA: Private Label SEO Delivered Under Your Agency’s Brand
White label SEO for US agencies: we run the audits, keyword mapping, technical fixes, content and link building for your clients, and you present it as your own service with your logo on every report. Direct managed SEO starts at $3,000 per month per client site; partners get a wholesale rate card and set their own retail price. The same process grew a B2B SaaS client’s organic traffic 320% in eight months and took a fintech client to page one in six. No lock-in, month to month per client site.
Who this white label SEO service is for
This page is for US agencies that sell to clients and need SEO delivered behind their brand: web design studios, paid-media and social agencies, marketing consultancies, PR firms and MSPs or hosting companies whose clients keep asking “can you do our SEO too?”. You keep the client relationship, the invoice and the margin; we do the work. It also fits agencies that call it private label SEO or an SEO reseller program: same arrangement, different label.
Agencies buying fulfilment often start with placements. Our white-label guest post service delivers vetted articles under your brand with wholesale rates, a live-link report and an NDA as standard.
Agencies can resell the monthly link building subscription under their own brand for each client.
For the service-level view of the same topic in the US, see Managed SEO Services for US Businesses | Ren Hao.
What’s included in white label SEO for US agencies
- ✓White-labeled SEO auditTechnical, on-page and content audit of your client’s site, exported under your logo with a prioritized fix list.
- ✓Keyword map for US searchTarget terms mapped page by page for google.com, in US English, with volume and intent per term and metro-level splits where your client sells locally.
- ✓Technical fixesImplemented directly in WordPress, Shopify, Webflow, HubSpot or your client’s CMS, or handed to your developers as a ticketed spec.
- ✓Content productionService pages, location pages and articles written for your client’s buyers, briefed, drafted, edited and published, with internal links set.
- ✓Link buildingManually vetted guest posts, link insertions and digital PR placements; no private blog networks. See our US link building services for the placement types.
- ✓Local SEO for your clientsGoogle Business Profile optimization, local landing pages and US citations for clients that serve a city, metro or state.
- ✓Branded monthly reportingA report in your template with rankings, organic traffic, leads and revenue attribution, plus a plain-English summary you can forward as-is.
- ✓Partner supportA named strategist for your agency, proposal and scope templates, and optional silent-partner attendance on client calls.
White label SEO pricing in the USA
You set your retail price; we charge a wholesale rate per client site. The table shows what US agencies typically charge their clients, taken from our US SEO pricing guide, so you can see where your margin sits before the first call. All prices are in USD; SEO services are generally not subject to sales tax in most states, but check your own state’s rules on digital services.
| Engagement | Typical US retail price | What your client receives | Partner (wholesale) pricing |
|---|---|---|---|
| White-labeled SEO audit (one-off) | $2,000–$10,000 depending on site size | Audit report under your brand, prioritized fix list, 90-day roadmap | On the partner rate card |
| Managed SEO retainer (per client site) | $1,500–$5,000 per month; median retainer about $3,200 | Monthly technical, content and link work plus branded report | Direct retail from $3,000/month; partner rate below retail, shared on the first call |
| Link building add-on | Priced per placement | Vetted guest posts, link insertions or digital PR placements with a live-link report | Per-placement wholesale rates on the rate card |
| Local SEO package (per location) | $800–$2,000 per month | Google Business Profile, local pages, citations, review process | On the partner rate card |
Retail ranges are indicative US market figures, not quotes. Your wholesale figure depends on each client’s competition and scope; we confirm it in writing per client before you quote.
How the partnership runs
- 1Partner call, rate card and NDA (days 1–3)We walk through your client base, agree the wholesale rate card and sign a mutual NDA so your client list and our pricing stay confidential.
- 2Onboarding (week 1)You send your brand kit and reporting template; we set up your white-labeled audit, report and dashboard formats and a shared intake form for new client sites.
- 3Per-client delivery (from week 2)Each client site gets an audit, a keyword map and a 90-day plan, then monthly technical, content and link work scheduled against that plan.
- 4Monthly report and quarterly reviewA branded report lands before your client meeting each month; every quarter we review scope, results and pricing with you per client.
Results from the same process
White label work runs on the same strategists and the same process as our direct engagements. The documented examples below are direct clients; partner results are reported under your brand, so we only publish them with your written permission.
- 320%Organic traffic growth, B2B SaaS, 8 months
- 11×More page-one keywords for that client
- Page 1Fintech client on competitive terms in 6 months
- 5×Qualified inquiries for that fintech client
How delivery is set up for US clients
- ✓US English and google.com by metroCopy is written and checked in US spelling; rankings are tracked on google.com at city or state level, so a New York client and a St. Louis client are measured against their own competitors.
- ✓No guaranteed rankings, FTC-safe claimsGuaranteed-ranking promises invite FTC deceptive-advertising complaints and client disputes; your proposals get realistic ranges and timelines you can defend.
- ✓Compliant reviews and outreachReview generation follows the FTC’s rules on fake and incentivized reviews, and any outreach email complies with CAN-SPAM; nothing we do under your brand should expose you.
- ✓Client data handled per state privacy lawAnalytics and Search Console access are granted to a dedicated account per client and removed when a client leaves; we follow CCPA/CPRA and similar state laws and never pool data across agencies.
- ✓Reporting in your client’s time zoneReports and dashboards are dated to the client’s zone (ET, CT, MT or PT) and delivered before your client meetings; calls are scheduled in US business hours.
- ✓One wholesale invoice in USDOne monthly invoice per agency, itemized per client site, with W-9 and vendor-onboarding paperwork handled on request.
White label partner vs in-house hire vs freelancer
Three ways a US agency can add SEO, compared on the four things that decide margin and risk.
| Option | Cost structure | First client delivery | Capacity | Branded materials |
|---|---|---|---|---|
| In-house SEO hire | Fixed salary, benefits and tools, paid with or without SEO clients | Months (recruit, then ramp up) | One person’s hours | Built from scratch |
| Freelancer | Per project; quality varies | Days, if available | Depends on their other work | Usually unbranded |
| Ren Hao SEO white label | Wholesale rate per client site, month to month | Week 2 after onboarding | Scales per client site | Audit, report and dashboard templates in your brand |
“Ren Hao SEO turned organic search into our biggest pipeline source. We finally have a channel that compounds.”
“The transparency is unlike any agency we’ve worked with. We always know what’s happening and why.”
Frequently asked questions
How much does white label SEO cost in the USA?
What is the difference between white label SEO, private label SEO and an SEO reseller program?
Can we buy white label SEO audits only?
Do you work with agencies in New York, St. Louis, Los Angeles and other US cities?
Will my clients know Ren Hao SEO is involved?
Is there a minimum commitment or lock-in?
About this page
Written by the Ren Hao SEO team and reviewed by Ren Hao, Founder & Lead SEO Strategist (LinkedIn). Ren Hao SEO is an international SEO agency headquartered in Johor Bahru, Malaysia, serving eight country markets including the United States (company LinkedIn). Last substantive update: October 2026. Pricing ranges come from our US SEO pricing guide; case results are documented in the linked case studies. Drafting is assisted by AI tools and every page is edited and fact-checked by our team before publication; see how we create our content. Agencies selling across several countries can use our global white label SEO service, which runs on the same team and process.