White Label SEO Australia: Reseller SEO Delivered Under Your Agency’s Brand
White label SEO for Australian agencies: we run the audits, keyword mapping, technical fixes, content and link building for your clients, and you present it as your own service, with your logo on every report. Direct managed SEO starts at AUD $3,000 per month per client site; partners get a wholesale rate card and set their own retail price. The same process grew a B2B SaaS client’s organic traffic 320% in eight months. No lock-in, month to month per client site.
Who this white label SEO service is for
This page is for Australian agencies that sell to clients and need SEO delivered behind their brand: web design studios, paid-media and social agencies, marketing consultancies and hosting or IT firms whose clients keep asking “can you do our SEO too?”. You keep the client relationship, the invoice and the margin; we do the work.
Agencies can resell the monthly link subscription under their own brand for each client.
Link placements for your clients are ordered through the same vetted inventory as our Australian guest post service, with reports under your brand.
If you are a business looking for SEO for your own website rather than for clients, start with managed SEO services in Australia instead. Agencies selling across several countries can use our global white label SEO service, which runs on the same team and process.
What’s included in white label SEO for Australian agencies
- ✓White-labelled SEO auditTechnical, on-page and content audit of your client’s site, exported under your logo with a prioritised fix list.
- ✓Keyword map for Australian searchTarget terms mapped page by page for google.com.au, in Australian English, with search volume and intent per term.
- ✓Technical fixesImplemented directly in WordPress, Shopify or your client’s CMS, or handed to your developers as a ticketed spec.
- ✓Content productionService pages, location pages and articles written for your client’s buyers, briefed, drafted, edited and published, with internal links set.
- ✓Link buildingManually vetted guest posts, link insertions and digital PR placements; no private blog networks. See our Australian link building services for the placement types.
- ✓Local SEO for your clientsGoogle Business Profile optimisation, local landing pages and Australian citations for clients that serve a suburb, city or state.
- ✓Branded monthly reportingA report in your template with rankings, organic traffic, leads and revenue attribution, plus a plain-English summary you can forward as-is.
- ✓Partner supportA named strategist for your agency, proposal and scope templates, and optional silent-partner attendance on client calls.
White label SEO pricing in Australia
You set your retail price; we charge a wholesale rate per client site. The table shows what Australian agencies typically charge their clients, taken from our Australian SEO pricing guide, so you can see where your margin sits before the first call. All prices are in AUD and exclude GST (10%).
| Engagement | Typical Australian retail price | What your client receives | Partner (wholesale) pricing |
|---|---|---|---|
| White-labelled SEO audit (one-off) | AUD $2,000–$10,000 depending on site size | Audit report under your brand, prioritised fix list, 90-day roadmap | On the partner rate card |
| Managed SEO retainer (per client site) | AUD $1,500–$5,000 per month; median SMB retainer AUD $2,500–$3,500 | Monthly technical, content and link work plus branded report | Direct retail from AUD $3,000/month; partner rate below retail, shared on the first call |
| Link building add-on | Priced per placement | Vetted guest posts, link insertions or digital PR placements with a live-link report | Per-placement wholesale rates on the rate card |
| Local SEO package (per location) | AUD $800–$1,500 per month | Google Business Profile, local pages, citations, review process | On the partner rate card |
Retail ranges are indicative Australian market figures, not quotes. Your wholesale figure depends on each client’s competition and scope; we confirm it in writing per client before you quote.
How the partnership runs
- 1Partner call, rate card and NDA (days 1–3)We walk through your client base, agree the wholesale rate card and sign a mutual NDA so your client list and our pricing stay confidential.
- 2Onboarding (week 1)You send your brand kit and reporting template; we set up your white-labelled audit, report and dashboard formats and a shared intake form for new client sites.
- 3Per-client delivery (from week 2)Each client site gets an audit, a keyword map and a 90-day plan, then monthly technical, content and link work scheduled against that plan.
- 4Monthly report and quarterly reviewA branded report lands before your client meeting each month; every quarter we review scope, results and pricing with you per client.
Results from the same process
White label work runs on the same strategists and the same process as our direct Australian engagements. The documented example below is a direct client; partner results are reported under your brand, so we only publish them with your written permission.
- 320%Organic traffic growth
- 8 monthsTime to that result
- #1Organic became the biggest pipeline source
- B2B SaaSAustralian client, competitive terms
How delivery is set up for Australian clients
- ✓Australian English and google.com.auCopy is written and checked in Australian spelling; rankings are tracked on google.com.au by city or state, not on US results.
- ✓No guaranteed rankingsGuaranteed-ranking claims can breach the Australian Consumer Law’s misleading-conduct rules; your proposals get realistic ranges and timelines you can defend to a client.
- ✓Client data handled under the Privacy Act 1988Analytics and Search Console access are granted to a dedicated account per client and removed when a client leaves; nothing is pooled across agencies.
- ✓Reporting in your time zoneReports and dashboards are dated to AEST/AEDT and delivered before your client meetings; our team overlaps Australian business hours for calls.
- ✓GST-ready invoicingOne monthly wholesale invoice per agency, itemised per client site, so your bookkeeping and GST reporting stay simple.
White label partner vs in-house hire vs freelancer
Three ways an Australian agency can add SEO, compared on the four things that decide margin and risk.
| Option | Cost structure | First client delivery | Capacity | Branded materials |
|---|---|---|---|---|
| In-house SEO hire | Fixed salary and tools, paid with or without SEO clients | Months (recruit, then ramp up) | One person’s hours | Built from scratch |
| Freelancer | Per project; quality varies | Days, if available | Depends on their other work | Usually unbranded |
| Ren Hao SEO white label | Wholesale rate per client site, month to month | Week 2 after onboarding | Scales per client site | Audit, report and dashboard templates in your brand |
“Ren Hao SEO turned organic search into our biggest pipeline source. We finally have a channel that compounds.”
“The transparency is unlike any agency we’ve worked with. We always know what’s happening and why.”
Frequently asked questions
How much does white label SEO cost in Australia?
What is the difference between white label SEO and an SEO reseller program?
Can we buy white label SEO audits only?
Do you work with agencies in Sydney, Melbourne and other Australian cities?
Will my clients know Ren Hao SEO is involved?
Is there a minimum commitment or lock-in?
About this page
Written by the Ren Hao SEO team and reviewed by Ren Hao, Founder & Lead SEO Strategist (LinkedIn). Ren Hao SEO is an international SEO agency headquartered in Johor Bahru, Malaysia, serving eight country markets including Australia (company LinkedIn). Last substantive update: October 2026. Pricing ranges come from our Australian SEO pricing guide; the case result is documented in the linked case study. Drafting is assisted by AI tools and every page is edited and fact-checked by our team before publication; see how we create our content. For agency-side strategy reading, see our SEO strategy guides for Australia.